How Much Can You Make Digital Marketing? THE ULTIMATE GUIDE TO EARNING POTENTIAL
All these years, digital marketing is the magical coat which has helped businesses to reach and thrill their audience. And as the world is increasingly moving towards online platforms, digital marketing has grown to become an essential component of any business strategy. With the increased investment in digital channels, the demand for skilled digital marketers has never been higher. Now that you’re debating entering into the digital marketing space or are already working in the field, you may be wondering, “How much can I make with digital marketing?
In this post, we will explore all the income avenues in digital marketing and how much you should earn each month based on your experience level, skillset, and the type of work you do.
Landscape of Digital Marketing
The range of any Digital marketing services and roles is vast. Some of the basic features of digital marketing are as follows:
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Content Marketing
Social Media Marketing (SMM)
Email Marketing
Affiliate Marketing
Influencer Marketing
Earning in digital marketing varies by which path you choose, your experience level and the companies or clients you work with, as well as the type of work arrangement such as freelance, agency, or in-house.
Average Salaries and Earnings
Below are some of the most popular roles in digital marketing and their average monthly salaries:
1. SEO Specialist
In fact, Search Engine Optimization (SEO) specialists are the people who make websites more visible in search engine results pages (SERPs). They are trained on everything from keyword researching, on-page optimization, content to link-building strategies.
- Entry-Level: $2500 — $4000/month
- Mid-Level (2-5 years experience) $4,000 – $6,000 per month
- Senior-Level (5+ years experience) $6,000 – $8,500+ per month
- As consultants, SEO specialists can make more money by working with various clients or even larger firms.
2. PPC Specialist
Pay-Per-Click (PPC) advertising is another in-demand skill in digital marketing. PPC specialists manage paid ads on platforms such as Google Ads, Bing, Facebook, and Instagram, driving traffic to a website.
- Entry Level: $2,500 – $4,000 per month
- Mid-Level (2-5 years experience) $4,000 – $6,500 per month
- Sr (5+ years experience) $6,500 — $9,000+ month
Since skilled professionals in pay-per-click (PPC) advertising who operate significant budgets are highly sought after, the earning potential for a PPC specialist can grow very quickly.
3. Content Marketing Manager
Content marketing managers develop and execute content strategies that attract, engage, and convert audiences. They play an important part in companies that depend on blogs, videos, and social media posts to reach customers.
Junior Level 3,000 – 4,500 per month
Mid-Level (2-5 years experience) $4,500 - $7,000 per month
Senior-Level (5+ years of experience) $7,000 – $10,000+ per month
Specialize in content strategy, video production or copywriting, and earn even more!
4. Social Media Manager
Social media managers are responsible for creating, scheduling, and analyzing content on
social media with text, image, and video. They assist companies to invest in brand building and conversation on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
1:Entry Level: $2,500 – 4,000 monthly
2:Mid-Level (2-5 years experience): $4,000–$6,500 month
3:Senior Level (5+ years experience): $6,500 – $9,000+ /mo
Social media managers can also work as freelancers which means they can earn much more depending on how many clients they're managing.
Email Marketing Specialist
Email marketing is still one of the most cost-effective ways for businesses to contact customers directly. An email marketing specialist creates, implements as well as analyzes email campaigns to follow up on leads or maintain customer relationships.
- Junior: $2,500 - $4,000 monthly
- Mid-Level (2 to 5 years) — $4,000 to $6,000 per month
- Senior (5+ years): $6,000 — $8,000+ per month
Advanced skills such as data analysis, A/B testing, and automation tools are found in the higher paid email marketers.
Affiliate Marketing Manager
Affiliate marketing: This is an online earnings method where a company pays an affiliate (marketer) a commission for generating traffic or sales through their referrals. If you specialize in building and managing affiliate programs, this can be a lucrative niche within digital marketing.
1:ENTRY-LEVEL: $2,500 – $4,000 a month
2:Mid range (2-5 years): $4K-$7K monthly
3:Senior-Level (5+ experience): $7,000 – 10,000+ per month
Advanced affiliate marketers who partner with high-traffic websites or conduct multiple programs can make even more with commissions and performance incentives.
Freelance vs. Full-Time Jobs
When you think of your earning potential in digital marketing, one fundamental question you can answer is if you want to work full-time or as a freelancer. Freelancing allows freelancers to charge their own fees and work with as many clients as they wish, leading to potential financial growth.
Freelancers: A freelance digital marketer’s hourly rate can range from $50 to $150 or higher depending on the project scope. It depends on their clients, but an established freelancer with plenty of work can be making $3,000 — $10,000+ per month.
Full-Time Workers: Full-time digital marketers enjoy a steady salary alongside other benefits such as health insurance, paid vacation, and job security. Many top companies offer bonuses, profit-sharing, and other performance-based incentives for their full-time digital marketers.
How Much You Can Earn With Your Linking Aggregate
Your earning potential in digital marketing may depend on several factors:
Experience: The higher you gain experience, the number of your earning potential. Senior-level positions can also be lucrative, pulling premium salaries and consulting fees.
Specialization: Some fields in digital marketing, like SEO, PPC, and data analytics, tend to pay more.
10.Did You Move For Work: Your geographical location can also impact your salary. Digital marketers in high-cost-of-living cities (New York, San Francisco, London, etc.) make more.
Industry: It varies by industry, and some have better pay scales than others. Digital marketers in tech or finance, for example, might get paid better than those in retail or education.
How to Make More Money in Digital Marketing
All the Steps to Enhance Your Earnings as a Digital Marketer
So, if you need to increase your income in digital marketing, here are a few ideas:
Tailor Your Skills to Specific Areas: It is important to focus in on the many aspects of digital marketing. A focused niche will enable you with specialized skills such as SEO, PPC, or conversion rate optimization (CRO), where you can now command a higher price.
To Build an Ironclad Personal Brand: Have an online home (a blog or even a social media or youtube page) where you can talk about what you know. You must be building your brand to attract higher-paying clients or get a better job.
Such certifications: Having certifications in particular tools (Google Ads, Facebook Blueprint, HubSpot, etc.) can help increase your credibility and make you more appealing as an employer/employee/client.
Freelance or Start an Agency: If you have enough experience in your domain of digital marketing, you can break away to freelance or start your own agency. This allows you to contract with multiple clients and set your own fees.
Network: No matter whether it is a networking event in your area or an online group, meeting with other digital marketing professionals and clients can also give you opportunities for better paying job offers or projects.
Conclusion
1 Digital Marketing Freelancing
Are you interested to know how much money a freelance digital marketer expects to earn? Regardless if this is your new beginning or your claimed vocation, you can make a decent wage or even work your way up to your own little business or get a nice portfolio of freelance opportunities.
So keeping yourself up-to-date with current trends, capable of continuous skill upgrading, and the right expertise to choose will turn you to a better-earning digital marketer. The secret is remaining adaptable, strategic, and open to absorption.
So, if you love digital marketing, jump right in and make money!